As participants in this program, your students will produce a 30-second PSA from start to finish (see point 8 below for more specifics on length). They will be responsible for coming up with a concept, storyboarding it, writing a script, filming their PSA, editing it and presenting it (via on-line submission form) to a panel of esteemed film industry experts for judging.

Throughout this process, students will have several opportunities to receive feedback and mentoring from these experts.