STREETS, ART, SAFE -- EDUCATION IN THE ARTS
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High School Students Traffic Safety PSA Contest
Streets, Art, SAFE
Streets Are For Everyone (SAFE)In major metropolitan areas like Los Angeles, literally millions of drivers, bicyclists, motorcyclists, and pedestrians share bustling thoroughfares. Unfortunately, some lack the education or responsibility required to share those streets responsibly. Case in point, in 2012 per the National Highway Traffic Safety Administration, Los Angeles was the deadliest city in America to walk, bike or drive in and, according to L.A. Weekly, a staggering “48 percent of crashes were hit-and- runs in 2009.”
This may seem unbelievable, but Damian Kevitt lived it. On a routine Sunday morning bike ride in February 2013, a driver struck him and never stopped -- dragging him nearly a quarter mile under the car, from the streets onto and down the freeway. Fortunately (and almost unbelievably), he survived. In the process, he lost his right leg and gained a new mission: to prevent future traffic safety issues through education and outreach. In January 2014, he founded Streets Are For Everyone (SAFE), a 501(c)3 non-profit organization.
Though less than 2 years old, SAFE has accomplished much. Through outreach and work with city officials, the organization helped to drop the incidence of hit-and-run crimes by 16 percent in a year. It's been responsible for helping to get legislation passed in multiple cities and helping government catch and prosecute criminals who commit hit and run crimes across the entire state of California. SAFE has also reached hundreds of millions on traffic safety issues through media, PSA billboards and direct contact.
Creativity and Change Through Public Service Announcements (PSAs)Public Service Announcements (PSAs) are an outstanding form of outreach, especially in large, arts-focused cities like Los Angeles. In addition, they are informative and creative which makes them an excellent teaching tool for young adults.
Last year, SAFE created a contest amongst high school students to produce a PSA about traffic safety issues. The purpose of this program is two-fold:
This contest is called Streets, Art, SAFE.
Making a PSA is no small task. This challenge is exactly what makes this competition fun and exciting! To help participating students understand the assignment, SAFE will provide:
SAFE strongly encourages students to thoroughly research their topics and incorporate their findings into the production of their PSAs.
Industry experts will also be available to mentor students. This includes critiquing and providing constructive criticism for improvement on scripts, storyboards, rough edits and, ultimately, their finished products. These experts serve as the blue ribbon panel that judge and help choose the winning PSAs.
PSA GuidelinesAll PSAs must meet the following criteria:
Judging CriteriaThe panel of film industry specialists will give each PSA a score of 1 to 10 in the following five categories:
PrizesSAFE’s panel of judges will provide an award for excellence in each of the above five categories, as well as name a Grand Prize Winner to the PSA with the best overall score. The students behind the winning PSA will receive special awards from key sponsors. In addition, judges will be encouraged to write letters to the students involved in the production of their favorite PSAs. These could later serve as job references or college application recommendations.
The school with the Grand Prize Winner will receive a monetary grant to their institution’s art programs.
The top PSAs will be aired on local or national television, providing maximum exposure and educating more people about the importance of traffic safety.
Winning PSAs will be shown and prizes awarded at a ceremony hosted by the school with the winning PSA from the previous year. For 2016/2017, this will be held in the Performing Arts Center at Reseda High School.
Suggested TopicsSAFE’s list of recommended topics include:
Students are also free to propose their own topics (see Registration Form for details).
For any further questions, please email us at or call us directly at (844) 884-7233 Ext. 804.