About Streets, Art, SAFE
On a Saturday morning in February 2013, Damian Kevitt went out on a routine bicycle ride. A driver struck him and never stopped -- dragging him nearly a quarter mile under the car from the streets onto and down the 5 Freeway. Fortunately (and almost unbelievably), he survived. In the process, he lost his right leg and gained a new mission: to use what had happened to him to do good for others and for his beloved city of Los Angeles.

After four months in the hospital and countless intensive physical therapy sessions, Damian decided to finish the ride he started that Saturday morning. With friends, family, complete strangers, the Los Angeles County Bicycle Coalition (LACBC) and local government officials, Damian kicked off the first "Finish The Ride" event in April 2014. The media covered this ride, spreading the message of traffic safety and the dire need to handle hit and run crimes. In that year, the hit and run crime rate dropped a staggering 16 percent, in no small part due to Finish The Ride.

Inspired by this success, Damian endeavored to do even more to prevent future traumatic traffic collisions through education and outreach. He founded Streets Are For Everyone (SAFE), a non-profit organization created to raise awareness about traffic safety and assist victims of traumatic traffic collisions.

Streets, Art, SAFE is a program put forth by SAFE to help high school students expand their knowledge of traffic safety while gaining valuable experience in the arts by creating Public Service Announcements (PSAs). As participants in this program, your students will produce a 27-second PSA from start to finish. They will be responsible for coming up with a concept, storyboarding it, writing a script, filming their PSA, editing it and presenting it to a panel of esteemed film industry experts for judging. Throughout this process, students will have several opportunities to receive feedback and mentoring from these experts. The school of the Grand Prize Winning students will receive a monetary grant to support the institution's art programs. In addition, the top PSAs will be aired on local or national television.
Teaching Emphasis
Key Vocabulary
When instructing your students with this curriculum and teaching them about PSAs, it is important they understand the terminology used. For example, if they do not know what "PSA" stands for, they are likely to be confused about the whole endeavor. Making a film is a technical, artistic and, in this case, a somewhat investigative process, so it is crucial that your students know the words used. This will help them better communicate with mentors, prepare for a career in film, build their skills and successfully execute this project.

In the glossary and throughout this curriculum, we have defined some of the key vocabulary students will need to know as they work on this project. In addition to this list, be sure to find accurate definitions for any other terms of which the students do not know the meaning.

The best way to ensure your students fully understand and can use the key terminology of making a PSA (or any film for that matter) is to have them do the following steps:
  1. Read the definition
  2. Ensure they fully understand the definition, including all the words within the definition. 
  3. Tell their understanding of the definition to you or another student, ensuring they grasp all of it.
  4. Make sample sentences with the until they feel comfortable using it 

This educator's guide is not rote. It is a tool for your use to assist your students. You are not required to do all lessons in sequence. You can teach only the lessons that are needed for your students. It is even written in such a way that you could give the lessons to a student or a group of students and let them teach themselves by watching the videos and following the lesson or lessons in sequence.

Since students will be applying what they learn, and because film is itself an audiovisual medium, it is important to provide your students with examples of the things you go over with them, and urge them to try out these skills for themselves. When you define PSA, show them one. When you go over what a stunt is, play segments of movies that use these or act one out. Encourage your students to practice filming in real-life, sketching storyboards and writing scripts.