In addition to mentoring students, film industry specialists serve as the blue ribbon panel that judge and help choose the winning PSAs. They give each PSA a score of 1 to 10 in the following six categories:

• Script originality/creativity

• Cinematography

• Make-up

• Acting

• Post special effects/graphics

• Editing

Street safety experts also judge the PSAs on the following three categories:

• Script originality/creativity

• Research and accuracy of traffic safety stats and facts

• Effectiveness of street safety message